We VS tech. allows structured tools helps such as survey, polls and questionnaires which helps to gather quantitative data and such data helps in collecting in-depth. These researches are used in the method in the market research with having number of advantages like, Quick Data collection, Wide scope of data analysis and Eliminate bias. This type of research can be conducted with a specific target audience group and also can be conducted across multiple groups along with comparative analysis which makes it easily maintain the accuracy of the obtained results as a huge variety of respondents will be addressed using random selection. This quantitative research design to correlate two or more variables using mathematical analysis methods. Patterns, relationships, and trends between variables are concluded as they exist in their original set up.
